| HiClass, 71 HaNadiv Street, Herzeliya (free parking)
4:30-6:30 PM
Medical consumers nowadays are flooded with information, and they receive the autonomy to choose products and services. However, their understanding of information, and their expectations of products, can be very different from those the developers had in mind. Oftentimes, research and development focus heavily on the medical and scientific aspects of the product, while ignoring patients’ psychological needs and motivations. All this means that sales, usage and benefit of products might lag behind, even in potentially enormous markets.
In her talk, Dr. Miron-Shatz will illustrate how deep understanding of consumers/patients’ needs can be integrated into medical products and processes, from the primary stages of inception to marketing.
About Talya Miron-Shatz, PhD
Talya teaches consumer behavior at theWharton School, and the Ono Academic College, Israel. She is a visiting researchscholar at Princeton University's Center for Health and Wellbeing, where she did her post-doctoral work for four years, alongside Nobel Laureate Daniel Kahneman. She has extensive experience in studying medical decision making of patients and professionals, and has been implementing her knowledge in the industry with healthcare IT, diagnostics, medical devices and drug companies in Israel and the US.
Participation fees of 100 NIS (ILSI members’ fee – 50 NIS)
PLEASE RSVP!!! at 03-600-5008 or 03-600-5118
sima@ilsi.org.il ; ayelet@ilsi.org.il
For the interview with Dr. Miron-Shatz click here: http://www.ilsi.org.il/industry_analysis_item.asp?ID=20
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